Why Become a Corporate Sponsor?
The 2010 Cone Cause Evolution Study proves that consumers still have immense expectancy for companies that may even be struggling to support and stand for greater causes.
Despite the doom and gloom of the past two years, nearly two-thirds (64%) of Americans said companies have responded well to the social and environmental issues that emerged during the recession. Even as some companies battle the corporate demons of greed, corruption and short - sightedness, consumers are still receptive to those whose halos say they stand for something more.
And this is not because their standards are low. About a third of Americans have even higher expectations of companies to support causes during a recession – 31 percent (26% in 2008) say an economic downturn is a time when it is more important than ever for companies to set up attitudes and behaviors about cause branding, as well as discuss.
Consumers are known to be more supportive of the companies that give back- especially amidst economic turmoil.
83% of Americans wish more of the products, services and retailers they use would support causes. |
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88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing. This record number represents a 33% increase since Cone began measuring in 1993 (66%).
85% of consumers have a more positive image of a product or company when it supports a cause they care about.
90% of consumers want companies to tell them the ways they are supporting causes. Put another way: more than 278 million people in the U.S. want to know what a company is doing to benefit a cause.
More than ever, aligning with a cause is translating into purchasing. Forty-one percent of Americans say they have bought a product because it was associated with a cause or issue in the last year – doubling since we first began measuring in 1993 (20%).
When choosing between two companies that each benefit a cause and sell the same product similar in price and quality, 54% Americans support a cause that is relevant to them personally and 46% Supports a cause where it can have the greatest positive impact based on the nature of its business.
Our Motto: Educating our population on the importance of employment is the gateway to a more opportunistic society.
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